A small-format, 16-page in-home mailer to see whether a premium catalog could work as both a brand statement and a conversion tool for new and existing customers. No dedicated production. No new shoot. Just existing assets from across the brand that were never designed to work together.

My job was to make them feel like they were.

I set the wireframe and flow, curated the assets, and built the final print piece — balancing new product categories against evergreen ones, managing the edit across shirting, denim, graphic tees, the Ranch Collection, women's boots, men's bestsellers, and leather accessories. Thick paper, four color, premium throughout. The kind of piece that earns a second look on a kitchen counter.

No conversion data, but Tecovas ran it back.  Multiple mailers followed, each built on the same framework.

Sometimes the result is that they do it again.