Welcome! I'm Chris Wiley, but you can call me Wiley. With over 15 years of experience in traditional advertising, marketing, branding, design, art direction, and photography, I bring a wealth of creativity to the retail and apparel industry.

As a Creative Director based in Sacramento, CA, I thrive on making the world feel something through my work. My passion for design, branding, photography, and all things creative fuels my projects, whether I’m in front of a computer or behind a camera.

I grew up in a trailer park in Florida and managed to escape without a criminal record. Today, I'm a proud self-proclaimed hobbyist. When I'm not working, you’ll find me cycling, running, climbing, surfing, camping, hiking, or on an overland adventure—always with a camera in hand. My wife says I have "too many hobbies," but I like to think they keep life interesting.

Together, we maintain (sort of) an outdoor travel blog. It might inspire you—or at least entertain you. Take the risk and check it out!

I typically sport a white shirt and jeans, enjoy a good beer, savor whiskey, and find tequila dangerously delicious. One day, I dream of living the van life, but for now, my Tacoma is my adventure companion.

Follow me on Instagram (@chris_wiley) for a glimpse into my world. And no, I’m not on TikTok—yet.

Thanks for stopping by and getting to know a bit about me. Let's make something amazing together.