Heart of the Sun was a performance-based creative agency with a strong client roster and a brand identity that didn't match its ambition. Ownership had a clear goal — position the agency for acquisition by a larger firm looking to establish a presence in Austin.
I led the rebrand. Logo, identity system, website, merch — a full creative overhaul built to signal a more elevated, acquisition-ready agency. The kind of work that makes a buyer see potential rather than project.
The agency sold.