The Knox Campaign

Brief

Tecovas set out to launch The Knox — a standout addition to its boot collection — with the goal of elevating brand perception, creating buzz, and positioning the style as a must-have for customers. The challenge was to deliver a launch campaign that felt fresh, premium, and authentic to the Tecovas brand.

Creative

I led the creative strategy, art direction, and design for the launch of The Knox, crafting a bold storytelling campaign that connected across e-commerce, social, paid media, and retail. The campaign exceeded launch expectations, drove strong engagement, and helped solidify The Knox as a go-to style in the Tecovas lineup.