If you've made it to this page, I suppose you'd like to know a bit more about me.

I grew up in a trailer park in Florida (and escaped without a criminal record), became the first in my family to graduate high school, the first to go to college, and somehow turned it all into a career where I get paid to think creatively, make cool things, and help brands tell better stories.

As a creative director, I’ve led teams across advertising, branding, design, and photography, partnering with everyone from startup brands to Fortune 500 companies. I thrive on connecting strategy with gut instinct, blending what works on paper with what feels right. (I call it “The Grid & The Gut” — and yes, I’ve given presentations on it.)

When I’m not at work, you’ll probably find me moving. Surfing, cycling, running, shooting hoops — anything that lets my brain wander while my body’s in motion. I also have a soft spot for thrift stores, antique shops, and the kind of museums where you lose track of time.

I believe in staying curious, working hard, and bringing authenticity into everything I do — whether it’s leading a creative team, building a brand, or chasing adventure on the weekend.

Skillset

Creative Direction
Art Direction
Campaign Concepting
Photo & Video Direction
Photo & Video Production
Social Media Content Creation & Strategy
Design Direction
Photography
Graphic Design

Approach

My approach is kinda like being a brand detective and an artist rolled into one.

First, I figure out why a brand or product exists. Like, is it here to help people, make them happy, or just look cool? Then I figure out who it’s for. Are we talking skateboarders, grandmas, or people who love fancy snacks? And most importantly, what makes it special? Why should anyone care?

Once I know all that, I start dreaming up how it should look and feel. The colors, shapes, fonts, and vibes that make it stand out. It’s like picking the perfect outfit for the brand so it feels confident walking into the world.

After that, I make sure every little piece — from big ads to tiny details — looks awesome and works together. By the end, it’s ready for its big “ta-da!” moment. And hopefully no one’s hair is on fire (including mine).