A Return to Wilderness

In collaboration with Natalie Rhea and Modern Huntsman, A Return to Wilderness is a brand storytelling project centered on Chris Eyers, a mule dragger in rural Montana. The project doubled as an apparel shoot for Tecovas, capturing authentic stories and visuals that embodied the spirit of the brand. The resulting content was featured in Tecovas Stories and used across marketing materials, advertising, e-commerce, and social channels to promote the Tecovas Fall Apparel line.