A Return to Wilderness

In collaboration with Natalie Rhea and Modern Huntsman, A Return to Wilderness is a brand storytelling project centered on Chris Eyers, a mule dragger in rural Montana. The project doubled as an apparel shoot for Tecovas, capturing authentic stories and visuals that embodied the spirit of the brand. The resulting content was featured in Tecovas Stories and used across marketing materials, advertising, e-commerce, and social channels to promote the Tecovas Fall Apparel line.

A man wearing a beige hat and plaid shirt leans over a leather bag outdoors, with a cloudy sky and a mobile home in the background.
A man wearing a hat and cowboy vest riding a horse through a forest during daytime.
Group of horses standing outside near a trailer, seen through a gap in a fence.
A group of horses crossing a shallow river in a forested area with many evergreen trees.
Close-up of a horse's face with braids in its mane on the left, and a man wearing a hat riding a horse in a mountainous landscape on the right.
A man wearing a cowboy hat and plaid shirt leading a pack horse loaded with large supplies through a forested area.
A two-story house with exterior lighting, surrounded by mountains with mist, a white pickup truck parked in front, a person wearing a hat and jacket holding a leash with a dog, a horse nearby, garden tools, and a fenced yard.