RangeTek Launch Campaign

Brief

Schaefer Outfitter set out to relaunch the RangeTek long-sleeve snap shirt — aiming to elevate its product story, spotlight upgraded materials and fit, and position it as a standout piece within the brand’s lineup. The challenge was to deliver a campaign that not only enhanced brand perception but also drove meaningful engagement and sales.

Creative

Leading creative direction, art direction, and design direction, I partnered with Schaefer Outfitter to craft a bold, multi-channel campaign reintroducing RangeTek to the market. I managed four productions to generate compelling product campaign content, spanning e-commerce, social, paid media, and retail assets. The result: shirt sales surged over 200%, making RangeTek the brand’s best-selling product and arguably its most important vertical — solidifying its place at the core of Schaefer Outfitter’s business.