Elevating a performance-focused agency into a full-service powerhouse.

Heart of the Sun (HOTS) was ready to take its services to the next level, aiming to become a highly competitive, full-service marketing agency. As Creative Director, my mission was threefold: rebrand the agency, build out a robust creative arm, and deliver high-level brand and creative services to key clients.

My efforts focused on creating a compelling new identity for HOTS, expanding our creative capabilities, and providing strategic direction to enhance our clients' brands. The ultimate goal was to grow the agency and position it for acquisition by a business seeking a strong presence in Austin, Texas.

In 2022 HOTS was successfully acquired, marking a significant milestone in the agency's journey.