A Few Winters

A Few Winters was a brand storytelling project centered on Mika Fink’s Heroes and Horses program, which helps rehabilitate veterans. Partnering with Natalie Rhea and Modern Huntsman, I helped concept and execute a content series that brought the Tecovas Fall Apparel line to life. The content was featured across Tecovas Stories, e-commerce site, social channels, paid ads, and out-of-home (OOH) placements — driving brand storytelling and product marketing across every touchpoint.

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A man with a cowboy hat, plaid shirt, and black jacket standing next to a white speckled horse with red halter, in a rural farm setting.
A man with a mustache and brown hair, partially submerged in a body of water, with mountains and a cloudy sky in the background.
Close-up of a large cowboy belt buckle with the text 'LEADERS AND HORSES TOP ACTION' and 'HC' in the center, worn with a leather belt over blue jeans.
A pair of tan leather work gloves resting on a dark wooden surface, with a thick rope partially visible in the background.
Close-up of cowboy boots and jeans showing dirt and mud, on a dirt ground.
Two men in cowboy hats and jackets standing outdoors near a white truck. There is a fire burning in the foreground.
A man with a mustache and beard is wearing a plaid shirt and a dark jacket. He is wearing a beige hat and appears to be adjusting his collar or shirt. His face is partially obscured by the hat.
A man wearing a cowboy hat and white western shirt standing near an old white pickup truck in a rural landscape.