Big-picture creative leader. Builder’s mindset.

I lead teams from strategy to shipped work—turning brand direction into campaigns, systems, and content that moves product and compounds over time.

I’m a Creative Director and brand leader based in Northern California.

I have 10+ years of experience leading and building brands across campaigns, eCommerce, and retail—connecting strategy to craft, and building the systems, teams, and momentum required to ship work that performs. My experience spans lifestyle, apparel/footwear, outdoor, sport, retail, and CPG, with a focus on storytelling, brand systems, and cross-channel execution.

When I’m off the clock, I’m usually being a dad or moving—surf, bike, run, hoops—or collecting inspiration in thrift stores, antique shops, and museums.

Currently: Creative and design at ROKA, contributing to brand + product storytelling across channels for a performance lifestyle eyewear brand.

Previously: Creative leadership roles supporting brands including Albertsons, Tecovas, OOFOS, Cuvee Coffee, Still Austin Whiskey, Schaefer Outfitter, and SolarWinds.

I’m open to Creative Director / ACD opportunities (in-house lifestyle brands or agencies in the category) and select consulting. Let’s connect.

RESUME HERE