A brand storytelling piece that doubled as an apparel shoot for Tecovas. I partnered up with my friends Natalie Rhea and Modern Huntsman to execute this project. The content generated was used in the Tecovas Outpost Blog, as well as content used in the marketing for the Tecovas Fall Apparel line.
A FEW WINTERS
Brand Editorial: Heroes and Horses
The mission of Heroes and Horses is to “un-program the programmed.” Founded by veteran Micah Fink, the program offers veterans an alternative solution for defining and approaching their physical and mental scars. A solution that does not include prescription medications, or traditional psychotherapy, but rather the opportunity to use tools to redefine their purpose, rediscover their inner strength, and maximize their potential by taking ownership of their lives for the first time since leaving service. We are proud to support Heroes and Horses and proud to bring you this story from our friends at Modern Huntsman.
I met Micah Fink at twilight on a cold, summer day in Montana. He was the epitome of a cowboy — stoic yet witty, handsome yet rugged. A handlebar mustache to complete the ensemble.
The morning rain cleared the wildfire smoke to reveal the vistas surrounding the ranch, only long enough for the fog to roll in. A light drizzle dusted his felt cowboy hat and the lens of my camera.
We set off at dawn for a cold plunge — a routine that begins most days for Micah and the patrons in his program. The daily detox for 41 days involves Wim Hoff-inspired cold plunges, breathing meditations, a whole food diet, and a heck of a lot of cowboying.
