Creative Director

I build creative for brands that feel like real life — just slightly better than you remembered it.

Ten years spent building brands that earn belonging, not just attention. I came up through photography, so I learned to see before I learned to sell. That shapes how I work, what I notice, and what I make.

brand strategy

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creative direction

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integrated campaigns

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brand systems

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team building

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storytelling

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art direction

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photo/video direction

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brand strategy 〰️ creative direction 〰️ integrated campaigns 〰️ brand systems 〰️ team building 〰️ storytelling 〰️ art direction 〰️ photo/video direction 〰️ 

What I Believe

The best lifestyle brands don’t sell products. They sell identity. But identity doesn’t come from polished fiction. It comes from work that feels raw, real, and lived in — the kind people recognize because it reflects how they actually want to live.

view work

The Short Story:

Started as a photographer. Moved into design, then art direction, then creative leadership. Currently helping shape brand and product storytelling at ROKA, a performance lifestyle eyewear brand. Based in Northern California. Outside of work: surfing, biking, running, being a dad, and buying stuff my family doesn’t need.

Brands I've worked with:

  • Tecovas

  • Albertsons

  • Cuvee Coffee

  • Still Austin Whiskey

  • Schaefer Outfitter

  • OOFOS

  • ROKA and more…

how I work

Start with what’s true.

The best campaigns are discovered, not invented. I spend more time with the product, the customer, and the people who built the brand than I do in front of a mood board. Truth is the brief.

Shoot like a photographer

I came up behind the camera. That taught me the difference between a moment that’s alive and one that’s staged, and I’ll fight for the former every time. Real people don’t perform. They just are.

Build systems, not one-offs

A campaign is one thing. A brand that can produce great work consistently — with a team, at scale, across channels — is another. I build the scaffolding that makes that possible.
Currently Open To:

The right brand.
The right creative problem.

Available for ACD and CD roles with lifestyle, outdoor, and apparel brands — or agencies working in that world. Brands that earn belonging rather than just attention. If that's you, let's talk.